Under new ownership, Cultivate Climbing, formerly known as Climbmax, has rebranded and is making strides to diversify Asheville’s climbing community. With a mission to break the white and male-dominated norm in the sport, Cultivate has initiated monthly meetups for queer, Black, and brown climbers, partnering with local groups like Southeastern Queer Climbers and NC BIPOC Climbers. These efforts are part of Cultivate’s broader commitment to inclusivity, aiming to create a welcoming space where everyone feels they belong. Read the full article to learn more about how Cultivate Climbing is reshaping the local climbing scene.