About Us
Leading The Way in Adventure & Experience
Cultivate Management Group is a dynamic leader in delivering top-notch experiences across outdoor recreation, entertainment, and travel & tourism. Through a diverse portfolio of well-recognized brands, we excel in creating memorable and innovative experiences. Our strength lies in our ability to adapt and thrive, ensuring quality and excellence in everything we do.
Our Story
Our journey began with three passionate entrepreneurs who combined their business acumen and love for the outdoors to launch Asheville Adventure Company from the back room of a running store. Through innovative strategies and relentless execution, we quickly grew into the largest tour operator in Asheville, paving the way for strategic acquisitions and the founding of new brands.
Today, Cultivate Management Group oversees five thriving brands, providing exceptional experiences in outdoor adventure, entertainment, and travel & tourism. With over 120 dedicated team members, our success is driven by our commitment to creating unparalleled experiences and building a vibrant community that embraces adventure and discovery.
Our Team
Devin deHoll
Owner
Jared Shirley
Owner
Shiloh Mielky
Owner
Jon Stamper
Head Of Operations
Martin DeFrance
Director of Marketing
Nicci Vastad
Administrative Director
Todd Stebbing
General Manager (Climbing)
The Portfolio Strategy
Cultivate Management Group was established to harness the power of a diverse portfolio, uniting unique brands and services under one cohesive umbrella. By consolidating local businesses and identifying market gaps, we leverage shared resources and expertise to drive innovation and growth across outdoor recreation, entertainment, and travel & tourism sectors. This strategic approach not only maximizes operational efficiency but also enhances the value across all our brands, ensuring a solid foundation for future success. Once a company’s value reaches a certain threshold, we have the option to divest from that asset. The profits from such sales are then reinvested into new opportunities, continually fueling our cycle of growth and innovation.
Commitment to Inclusion and Community
At Cultivate Management Group, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. Our diverse team reflects the communities we serve, and we are committed to creating an environment where everyone can bring their authentic selves to work every day. Brands like Asheville Adventure Company and Cultivate Climbing prioritize accessibility, making accommodations for people with disabilities so that everyone can enjoy our experiences. We celebrate the unique perspectives and contributions of all our staff and customers, ensuring that adventure is accessible to all.
Empowering Growth and Excellence
We are dedicated to supporting our acquisitions by providing the tools and resources needed for success. Our approach ensures that each brand benefits from shared expertise and strategic guidance, fostering growth and operational excellence.